A Career Rooted in Wine Excellence

With over two decades in the wine industry, my experience spans fine wine retail, wine tourism, education, brand development, and customer engagement. I have worked with renowned wineries, retail giants, and private clients to elevate their wine experiences and drive business growth.

This page showcases my qualifications, career highlights, and areas of expertise, demonstrating my commitment to the world of wine.

Professional Qualifications

• Bachelor of Commerce (Marketing and Operations Management) – Western Sydney University
• Diploma in Wine Marketing (Distinction) – University of Adelaide
• WSET Level 3 Advanced Certificate (Distinction) – Wine & Spirit Education Trust
• WSET Diploma in Wine and Spirits (2026 completion)
• Diploma Social Media Marketing (2025 completion)
• Champagne Professional Certification – Comité Champagne
• Responsible Service of Alcohol (RSA) – New South Wales

Career Highlights

Fine Wine Retail and Sales

• Extensive experience in retail wine sales, advising customers, and curating selections tailored to individual preferences.
• Strong knowledge of global wine regions, varietals, and food pairings, ensuring customers receive expert guidance.
• Proven ability to increase sales and customer engagement through immersive storytelling and education.

Wine Tasting and Event Hosting

• Designed and hosted premium wine tastings and masterclasses, engaging audiences with compelling narratives about wine origins, winemaking techniques, and sensory appreciation.
• Developed and executed corporate and private tasting events, deepening customer connections with wine brands.
• Delivered high-quality educational experiences to enhance customer knowledge and brand loyalty.

Wine Tourism and Cellar Door Management

• Led cellar door operations for prestigious Hunter Valley wineries, creating unforgettable experiences for visitors.
• Managed wine club programs, driving customer retention and revenue growth.
• Provided staff training in wine service, customer engagement, and upselling strategies.

Business Development and Marketing

• Implemented strategic marketing initiatives to grow brand recognition and customer loyalty.
• Developed innovative content and storytelling approaches to enhance wine education and sales.
• Established strong relationships with key industry stakeholders, fostering long-term partnerships.

Industry Recognitions and Awards

• NSW Tourism Awards – Best Deluxe Accommodation (Gold 2009, Silver 2012)
• Hunter and Central Coast Tourism Awards – Best Deluxe Accommodation (Gold 2009, 2010, Silver 2011)
• Negociants Australia Wine Fellowship – Winner NSW (1999)
• Tucker Seabrook Award for Excellence – Dux of WSET Advanced Certificate (WSET Level 3)

Let’s Connect

If you’re looking for a passionate wine professional with expertise in retail, education, and customer engagement, I’d love to collaborate.