A Life Dedicated to Wine

For over 20 years, I have been deeply involved in the wine industry, developing expertise across fine wine retail, cellar door management, direct-to-consumer sales, and wine education. From working with some of Australia’s most respected wineries to leading customer-focused retail experiences, my passion has always been about bringing people and wine together.

My Journey

My career began in the vibrant world of wine tourism, where I honed my skills in hosting tastings, curating premium wine experiences, and engaging customers through storytelling. I have worked with renowned wineries in the Hunter Valley, managing cellar doors, developing wine clubs, and educating customers about the nuances of fine wine.

Expanding beyond the vineyard, I stepped into the retail wine space, where I combined my deep knowledge of wine with a strong focus on customer engagement. Whether guiding customers to their perfect bottle or hosting immersive tasting events, I am committed to making wine more accessible, enjoyable, and memorable for all.

What Drives Me?

Wine is more than a beverage—it’s a story of place, craftsmanship, and tradition. My mission is to connect people to these stories through carefully curated selections, engaging events, and expert guidance. Whether you’re a seasoned connoisseur or just beginning your wine journey, I strive to create experiences that educate, inspire, and delight.

Professional Expertise

• Fine Wine Retail Specialist – Expert in curating wine selections, providing tailored recommendations, and delivering outstanding customer service.
• Wine Tasting and Events – Experienced in designing and hosting memorable wine tastings that deepen appreciation and understanding.
• Wine Education and Training – Dedicated to sharing knowledge through staff training, masterclasses, and consumer education.
• Cellar Door and Wine Club Management – Proven success in increasing customer loyalty, sales, and brand engagement.
• Business Development and Marketing – Helping wine brands grow through strategic marketing, storytelling, and consumer-focused sales initiatives.

Let’s Connect

Whether you’re looking for expert advice, retail guidance, or an unforgettable wine experience, I’d love to connect.